
Our Unique Approach: Human and AI blend
We often get asked if we’ve replaced humans with algorithms. Short answer: no. At FrameSports, every data point starts with a human eye. Our edge comes from the handshake between experienced rugby analysts and custom-built AI that turns their tags into instant insights.
Here’s How We Work:
1. Footage in, fast
Coaches upload a match file to the platform or let us pull it directly from Veo, Hudl, or another provider. The upload takes seconds and automatically alerts our coding team the moment the file lands.
2. Expert tagging
Multiple analysts log every carry, tackle, set piece, and momentum shift in parallel. Because our tools are built specifically for rugby, we process a full match in hours without losing the context that generic computer vision still misses.
3. AI crunches the numbers
Once the final event is logged, our AI compares thousands of historical data points to uncover patterns - why a phase broke down, which players consistently dominate collisions, how your scrum compares to team averages. Think of it as an assistant coach that never sleeps.
4. Clear, impactful insights
This isn’t a spreadsheet dump. It’s sharp, actionable guidance: what to work on in training, who to pick, and how to play.
Players get told what they’re doing well, what needs work, and how to improve in small, specific ways for the next game - delivered straight to their phone. We keep players engaged by automatically sending them videos of their own key moments via WhatsApp - no extra steps needed.
We also boost fan engagement and help clubs attract sponsors with automated highlight reels and graphics, complete with sponsor logo placement.
We make it effortless to get a bird’s-eye view of any player or team across multiple games. No more digging through spreadsheets - unless you want to. In that case, the full hyper-detailed data is always there. You’ll see what happened, why it mattered, and how to act on it, whether you're an international analyst or a grassroots coach juggling five roles.
Crafted Alongside The World’s Top Rugby Minds
Every feature we’ve built has been battle-tested by pro analysts. We refine workflows relentlessly to save time and surface key trends in real time. Rugby’s all we do, and that’s why we’re so good at it.
Why Humans Still Matter
Rugby is messy: weather, scrums, off-the-ball movement. Pure AI misses things more often than people think. Our analysts bring accuracy and context; our algorithms bring speed and scale. Together, they deliver insight you can trust.
Our Vision
We actually started by trying to go 100% AI from day one. But without sufficient clean, rugby-savvy labels, even the smartest models fell short. So we brought humans into the loop, and every match since has added to a growing library of perfectly tagged data. That foundation gives us the best chance of unlocking full automation in the future.