Analytics and Data.

Rugby is catching up. In the big US sports and global football, AI is already baked into how teams plan, train, scout, and even tell stories to fans. The NFL uses computer vision and predictive models to enrich…

It is obvious now that AI is reshaping every sector on earth. Sport is no exception, and rugby certainly isn’t. From the way clubs plan training to how fans discover highlights, machine learning is already altering…

You must never underestimate a gameplan. Rugby is not chess, yet there are thousands of variables swirling through every match that shape the likelihood of each team winning. A side with better players, facilities,…

Rugby is entering a new phase. In the past, analysts spent hours tagging, exporting, and building decks before coaches could act. AI collapses that timeline. It turns raw video and data into answers, then delivers…

Everyone has watched Moneyball , the classic sports data film that probably nudged half the industry into analytics. It is brilliant because it shows how often organisations solve the wrong problem. Sport is full of…

Every coach knows the staples. Kick meters, 22m entry conversion rate, carry dominance, tackle dominance, ruck speed, set piece efficiency, exit success, penalty count, and territory gains. These will always matter…

GPS arrived in elite sport in the early 2000s and changed how coaches understood training and performance. At first, only the best players in a team wore a unit. Then the whole starting XV. Soon every professional…

We often get asked: do you analyse sports other than rugby too?