How Petersfield RFC Transformed Their Game with FrameSports
FrameSports is proud to announce our partnership with Petersfield Rugby Football Club (RFC), serving as their official analytics partner to revolutionize their game analysis. This collaboration underscores our commitment to making elite-level rugby analytics accessible to clubs at all levels, aligning with Petersfield RFC's dedication to on-pitch excellence.
Founded by former Canada U20 rugby player Lachlan McGrigor and AI expert Ori Marash, FrameSports bridges the gap between technology and sport. Recognizing the lack of specialist analysis tools for grassroots rugby teams, we developed a platform that combines state-of-the-art artificial intelligence with a deep understanding of rugby. Our mission is to transform how clubs approach match analysis by offering a fast, affordable, and user-friendly rugby video analysis software.
How FrameSports Works
The FrameSports platform operates seamlessly:
Game Footage Upload: Post-match, Veo footage is automatically uploaded to our platform.
Manual Analysis with AI Assistance: Currently, the majority of analysis is conducted manually by our expert analysts, with AI providing assistance in detecting key moments.
Actionable Insights: Coaches receive detailed breakdowns of match performance, including statistics and visualized data, directly influencing training sessions, strategies, and player development.
Our dual approach—combining expert-driven insights with AI-assisted processing—ensures that every piece of data is both technically accurate and practically valuable.
Customizing for Petersfield RFC
Every club has unique needs, and Petersfield is no exception. We worked closely with their coaching team to fine-tune our infographics and analysis to suit their specific requirements. Their insights helped us refine how we present data, ensuring that the analytics are tailored to their coaching philosophy and training methodology.
Continuous AI Learning
One of the core strengths of FrameSports is that our AI gets better with every game uploaded. We use the matches analyzed on our platform to train our algorithms, meaning that every club, including Petersfield, is actively contributing to improving the accuracy of our system. While AI currently plays a minor role in our analysis, its capabilities are continuously evolving to provide more efficient and automated insights in the future.
Coaching Feedback & Feature Development
Petersfield RFC's coaching staff has been instrumental in shaping our platform. They provided feedback on specific statistics they wanted to track, and they even helped beta test new features. Their collaboration has allowed us to refine our rugby video analysis software, ensuring it delivers the most relevant and actionable insights.
Speed & Accuracy in Data Delivery
Speed is critical when it comes to post-match analysis because coaches need the stats before the training session, usually a day or two after the match is played. Our hybrid approach—leveraging expert analysts with AI assistance—allows us to process match footage quickly, usually within 24 hours, without compromising accuracy. This means that Petersfield RFC receives their data before the next training session, enabling them to adjust training plans and strategies.
Impact on Player Engagement & Development
One of the biggest benefits of using FrameSports is how it engages players. Petersfield RFC’s squad finds the statistics and insights fascinating, which motivates them to push harder and refine their skills. By making performance data accessible, players can take ownership of their development and set measurable improvement goals.
Future Plans with Petersfield RFC
This partnership is only the beginning. We plan to continue working closely with Petersfield RFC to add more features and further refine both their performance and our platform. By staying connected with coaches, players, and directors of rugby, we ensure that we’re building tools that genuinely enhance the game.
The Future of AI in Rugby
We see AI-enabled analysis as a key driver in making rugby more engaging and accessible at all levels. By providing clubs with professional-grade insights, we help more players get motivated and excited about advancing in the sport. The key to long-term success is maintaining a close relationship with the individuals who use our platform—players, coaches, and analysts—to ensure we continue delivering what’s most useful for them.
Conclusion
The partnership between FrameSports and Petersfield RFC highlights the growing role of rugby video analysis software in modern coaching. By leveraging expert analysis with AI assistance, we help clubs like Petersfield gain deeper tactical awareness, improve training efficiency, and empower players with data-driven performance tracking. We’re excited to see how this collaboration continues to evolve and drive success on the pitch.
