How Petersfield RFC Transformed Their Game with FrameSports
Framesports is pleased to announce our partnership with Petersfield Rugby Football Club (RFC), acting as their official analytics partner to improve match review and analysis. This collaboration reflects our commitment to making elite-level rugby analytics accessible to clubs at every level, aligned with Petersfield RFC’s focus on on-pitch performance.
Framesports bridges the gap between technology and rugby. Recognising the lack of specialist analysis tools available to grassroots teams, we built a platform that combines artificial intelligence with a deep understanding of the game. Our aim is to make match analysis faster, more affordable, and genuinely easy for coaches and players to use.
How Framesports works
The Framesports platform is designed to fit naturally into a club’s weekly workflow:
Game footage upload: After the match, Veo footage is automatically uploaded to our platform, reducing manual effort and helping us return analysis faster.
Human-led analysis with AI support: Our analysts use the human eye to label key events, supported by AI-powered data processing to structure and organise the outputs.
Actionable insights: Coaches receive clear breakdowns, including statistics and visualised data, that can directly inform training sessions, strategy, and player development.
This blended approach ensures the data is both technically accurate and practically useful.
Coaching feedback and feature development
Petersfield RFC’s coaches have played an important role in the ongoing development of the platform. They have shared input on the statistics they value most and supported early testing of new features. That collaboration helps us ensure the product stays focused on the insights coaches actually want to use.
Impact on player engagement and development
One of the key benefits of Framesports is player engagement. When players can see their performance in clear stats and clips, it becomes easier to take ownership of development and set measurable goals. Petersfield RFC’s squad has responded well to having performance information accessible and easy to review.
What’s next with Petersfield RFC
This partnership is the start of a longer collaboration. We will continue working with Petersfield RFC to refine outputs, add features, and ensure the platform keeps improving as the season progresses. By staying closely connected with coaches, players, and club leadership, we can keep building tools that genuinely support performance.
Conclusion
The partnership between Framesports and Petersfield RFC reflects the growing role of video analysis in modern coaching. By combining expert review with AI support, we help clubs develop stronger tactical understanding, improve training efficiency, and give players practical, data-led feedback. We are excited to see how this collaboration develops on and off the pitch.
