About Us
We're on a mission to
Change rugby
Framesports began with a simple belief: people in rugby deserve their time back. From national unions to grassroots clubs, too many hours are lost managing footage, creating reports, or trying to turn data into something meaningful. Somewhere along the way, rugby became more about admin than the game itself.
We built Framesports to change that. By combining advanced technology with real rugby insight, we make performance data and video instantly usable across every level of the sport for coaches, analysts, media teams, and governing bodies alike.
When people get tired of wasting countless hours each week with rugby related work, they come to us.
Built For Rugby
Unlike generic sports platforms, we've built Framesports specifically for rugby. We manually capture the unique aspects of the game that matter most to coaches and players, while AI helps process this information in the most effective ways possible. By focusing exclusively on rugby, we understand what truly matters.
The data has not only enhanced player engagement and motivation but has also given us a clear focus on improving team performance.
Harry Titley
Head Coach, Burton RFC
Framesports have been incredibly flexible. Their faster, smarter insights have elevated performance reviews across the competition.
Connor Ellis
Queensland Rugby Union
This is exactly what rugby has been crying out for. It’s going to save a serious amount of time while driving smarter decisions.
Steffan Bennett
Head Analyst, Scarlets Rugby
The quality is absolutely world-class, and we’re confident Framesports will be crucial as we build towards the Rugby World Cup.
Takunda Chifokoyo
Zimbabwe Rugby
Our Story
Founded by an international rugby player and a computer scientist, Framesports has been on a mission to fix rugby.
We saw that traditional sports tools and platforms were expensive, slow, and not designed for the unique demands of the game. As a result, many teams couldn’t afford professional analysis, while those that could were often inefficient with their resources.
We bridge that gap by making detailed, high-quality data accessible to teams at every level, while dramatically reducing the time and effort required to use it effectively.
Meet the Founders
The Founders Behind Framesports
Lachlan McGrigor
Lachlan is a former Canada U20 rugby player who has seen firsthand the challenges faced by rugby teams and organisations. He has since turned that experience into a mission to give organisations of all sizes access to technology that genuinely makes a difference.
Ori Marash
Ori graduated with top honours in Computer Science and AI from the University of Bath, having previously led development at DitchCarbon. After recognising major inefficiencies in rugby, he realised that recent technological breakthroughs could transform the sporting world.
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