About Us

About Framesports

Revolutionizing Rugby Analytics

At Framesports, we're transforming how rugby teams access and use performance data. Our platform combines cutting-edge AI technology with deep rugby expertise to extract previously impossible insights from match footage.

Our Story

Founded by two driven individuals— a semi-pro rugby player with sports management expertise and a computer science AI specialist—Framesports was born from a simple observation: elite-level analytics shouldn't be limited to top-tier organizations.

We saw that traditional rugby analytics platforms were expensive, slow, and not specifically designed for the unique aspects of rugby. As a result, most teams either couldn't afford professional analysis or weren't getting rugby-specific insights when they needed them most.

Our solution bridges this gap, making professional-grade analytics accessible to clubs at all levels while delivering results in just hours—slashing industry standards.

Our Approach

Rugby-Focused Technology

Unlike generic sports platforms, we've built Framesports specifically for rugby. Our technology captures the unique aspects of the game that matter most to coaches and players. By focusing exclusively on rugby, we collect data points that were previously impossible to track at scale.

The Perfect Balance

We combine rugby expertise and manual workflows with advanced AI systems to deliver insights that are both technically accurate and practically useful. This dual approach ensures our analytics go beyond raw numbers to provide context that helps teams make better decisions.

Making Elite Analysis Accessible

We believe that every team – from local clubs to professional sides – deserves access to quality match analysis. That's why we've designed our platform to be:

Affordable for teams at all levels

Fast, with just several hours of turnaround time

Easy to use, requiring no technical expertise

Actionable, providing clear recommendations

Meet the Founders

The Team Behind Framesports

Lachlan McGrigor

Lachlan is a former Canada U20 rugby player who's seen firsthand what teams really need on the pitch. He teamed up with Ori to create Framesports while studying at Bath University. Having played at a high level, Lachlan spotted a clear gap – rugby teams weren't getting the analysis tools they deserved. He's turned his practical playing experience into a mission to give teams of all sizes access to the kind of data that actually helps them win games.

Lachlan McGrigor

Ori Marash

Ori graduated with top honors in Computer Science with AI from Bath University and immediately spotted how technology could solve a real problem in rugby. Drawing from his time at startups DitchCarbon and KonnekApp, he saw teams wasting hours on manual game analysis. Ori recognized that recent breakthroughs in AI could transform match analysis, having already used machine learning to streamline workflows in past projects. By teaming up with Lachlan, he applies technical expertise to create technology that works for real teams.