Trusted globally
Powering Every Level of Rugby.
Their service has been seamless, professional, and a genuine asset to how we support our clubs and players.
Trent Machong
Queensland Rugby Union
Framesports has really helped us in our approach towards feedback to players with review and preview analysis.
Sean Erasmus
Paarl Boys’ High, Head Coach
This is exactly what rugby has been crying out for. It’s going to save a serious amount of time while driving smarter decisions.
Steffan Bennett
Scarlets Rugby, Lead Analyst
It’s helped us get better results while also helping cut down the time we spend on video analysis.
Corey Braithwaite
Nudgee College Rugby, First XV Coach
We were blown away… It allowed us to make recruitment decisions for the first team squad.
Will Magie
Chicago Hounds, General Manager
The quality is absolutely world-class, and we’re confident Framesports will be crucial as we build towards the Rugby World Cup.
Takunda Chifokoyo
Zimbabwe Rugby, General Manager
There’s no doubt this will support player recruitment and retainment moving forward.
Harry Titley
Burton RFC, Head Coach
Get your time back in rugby and start using Framesports today.
Who we work with
Every part of rugby benefits from better data.
Framesports started by working closely with teams, and we’ve grown from there. The same engine that turns a single club’s match footage into clear, actionable insights is now used by governing bodies to develop their game at scale, by competitions to standardise how their fixtures are analysed, and by broadcasters to power richer match coverage. Below is a snapshot of the groups we work with most often, and how we adapt the platform to each.
Teams
Our flagship product.
We specialise in saving staff, coaches, and players hours each week so they can focus on people, not admin. From international squads to grassroots clubs, we plug into the video and roster tools you already use, then turn every match into a complete pack of stats, clips, player feedback, and ready-to-share content. Try a demo to experience the difference.
Governing bodies
Level up your organisation.
Empower better game development and fan engagement by aligning every part of your organisation through data. Standardise analysis across your competitions, give every affiliated team access to the same quality of insights, and surface the trends that shape longer-term decisions on pathway, refereeing, and the laws of the game. Book a call today to see how we can help.
Academies
Data-driven scouting and recruitment.
Empower your pathway to make objective talent identification decisions and track player development progress. Coaches and managers see consistent metrics across age grades, from first-time selections through to senior contracts, while players get individual development clips and feedback straight to their phones so the work between sessions actually adds up. Book a call today to learn more.
Competitions
Unite through data.
Make world-class data analytics accessible across all teams and elevate fan engagement. Our infrastructure delivers consistent stats, leaderboards, and highlight content for every fixture in your season, with no extra workload for your member clubs. The same data feeds your media partners, your sponsors, and your fan-facing channels. Book a call today to see how easy it can be.
Broadcasters
Unparalleled fan engagement.
Transform your coverage with insights that power instant highlights, deeper engagement, and leaner production workflows. Producers get tagged events and key moments in near-real-time, so the post-match cutdown is mostly already done. Commentators get richer talking points without scrambling through spreadsheets, and social teams have shareable content ready before fans have left the ground. Book a call today to learn more.
Sportsbooks
Insights that give you the edge.
Transform raw data into actionable insights that optimise betting decisions and boost engagement across every platform. We feed structured event data into pricing models, risk teams, and trading desks, with the depth needed for in-play markets that go beyond match result. Product teams use the same data to build content that keeps recreational customers coming back week after week. Book a call today to learn more.
And more...
Not sure where you fit in?
Let’s chat and see how we can tailor our solutions to your needs. Sponsors, media agencies, equipment brands, performance science teams, and rugby federations not listed above already use Framesports in their own way. If you have a rugby use case that involves match footage or performance data, there’s a good chance we can help. Book a call today to learn more.
Recent blogs
More from the Framesports team.
Questions
Frequently asked questions.
What is Framesports?
Framesports is a platform that processes your rugby match footage to save you time and drive better outcomes. We collect data and instantly turn it into outputs you actually use:
- Understandable match analysis
- Sponsor-branded social media content
- Individual coaching for players
- AI assistant coaching for coaches
Who is Framesports built for?
We work with every level of rugby, from international bodies to amateur teams, to broadcasters, coaches, analysts, social media managers, players, and teachers. All use Framesports to spend less time wrestling with footage and more time acting on it. If you have rugby footage, we can save you time and drive better outcomes.
How long does it take to get set up?
Setup takes minutes, not weeks. We seamlessly connect to wherever your current video and team sheets are stored through third-party integrations, so there is no waiting around or manually uploading footage. Once connected, your match footage and team sheets sync automatically, so your data can begin being collected from your video footage.
Can I try Framesports before signing up?
Yes. Click 'Try a demo' to explore the platform straight away, or 'Book a call' to walk through how Framesports could work for you. We'd like you to test out real footage to see how it works before making a decision, with no commitment to keep going.
What type of data and analytics does Framesports provide?
We collect hyper-granular data, both at the individual player level and team level, covering events like tackles, carries, kicks, breakdowns, and set-piece outcomes. This information powers our algorithms, delivering actionable insights to save you time and feed directly into the outputs you can actually use.
How does Framesports collect data?
Our proprietary labelling platform enables our trained analysts to tag your video footage with precision. From there, our machine-learning algorithms process that data in different ways, turning raw events into outputs your team actually use. This human-in-the-loop approach ensures delivery of accurate, actionable performance data.
Is Framesports suitable for all levels of rugby?
Yes, our platform is designed to be accessible to all levels of rugby, from grassroots clubs to professional teams. We believe elite-level analysis shouldn't be limited to top-tier organisations, which is why we've created scalable solutions that can be tailored to different budgets and requirements. Our goal is to democratise high-quality sports data. Whether you are a national union running an elite pathway or a community club fitting analysis around weekend training, packages adapt to your scale, footage volume, and budget.
How secure is our team's data on your platform?
Data security is a top priority at Framesports. We implement industry-standard encryption and security protocols to protect all data stored on our platform. Access controls ensure that only authorised team members can view your analytics and footage. Our systems are regularly audited and updated to maintain the highest levels of data protection and privacy compliance.
What support and training do you provide for new users?
Framesports is built to be highly intuitive, with minimal time needed to get completely set up. Every new user is entitled to a hands-on onboarding session with our team. After that, you have a dedicated point of contact you can reach out to for ongoing questions. You can get started within a few minutes without needing to commit any internal training time, so there is no lengthy ramp-up before you start seeing the benefits.
How does pricing work?
We have tailored pricing depending on your organisation type, from grassroots clubs to international bodies. We don't believe elite-level analysis should be locked behind a single price point, so packages scale to your needs and budget. Book a call and we'll talk through what makes sense for you.