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How to Use AI to Win More Rugby Games
AI will not win games on its own, but used well it builds a real edge. Here is how to turn match data, sharper decisions, and player development into wins.
How the Chicago Hounds Recruit Smarter
The Chicago Hounds went from Major League Rugby newcomers to top of the table fast. Here is how data-driven recruitment, and a custom league-wide dashboard, helped.
Rugby Statistics: What the Numbers Show
Framesports has analysed millions of events across thousands of rugby matches. Here are the real numbers behind tackling, kicking, set piece, and scoring.
How to Get Sponsors for a Rugby Club
Sponsorship is not about begging local firms for a logo on a shirt. It is selling attention you can prove. Here is how a rugby club actually wins sponsors.
How to Use AI to Scout Rugby Opposition
Good scouting wins games before kickoff. Here is how AI helps you find an opponent's patterns, predict their plan, and build the training to beat it.
How to Make Rugby Clips That Go Viral
A good 20-second clip does more for a club than a month of written posts. Here is how to film, cut, and brand rugby clips that actually travel.
Why 22 Entries Matter Less Than You Think
Coaches obsess over getting into the 22, but in our data 43% of entries produce nothing. Where tries really come from, and why it argues for braver rugby.
How Paarl Boys' High Sharpens Feedback
Paarl Boys' High is one of South Africa's great rugby schools. Here is how review and preview analysis sharpened the feedback they give their players.
The Real Tackle and Collision Numbers
Across thousands of matches, tackle completion sits at 80.7% and only 14% of tackles are dominant. Here is what the collision battle in rugby actually looks like.
How to Grow Your Rugby Club on Social Media
Most club accounts are feast or famine. Growth comes from consistency and a clear identity, not one viral fluke. Here is how to build a following that lasts.
How Far Rugby Teams Actually Kick
We measured tens of thousands of kicks. The average is shorter than you think, the game is shifting fast to the contestable kick, and kicking is a smarter trade than it looks.
How to Use AI to Analyse Rugby
AI is reshaping every industry, and rugby is no exception. Here are four ways it changes rugby analysis, and how to put each one to work for your team.
How Nudgee College Wins Back Its Time
Nudgee College is one of Australia's great rugby schools. Here is how Framesports helped its First XV get better results while spending less time on analysis.
Rugby Set-Piece Success Rates
What are the real lineout, scrum and restart success rates in rugby? We counted across thousands of matches, and worked out where improving them actually pays off.
How Burton RFC Recruits and Keeps Players
Burton RFC is one of England's oldest rugby clubs. Here is how analysis and content are helping it recruit and keep players for the long haul.
How to Turn Rugby Stats Into Social Content
Every match throws off numbers that make great posts, and most clubs bin them. Here is how to turn rugby stats into branded content that grows your club.
How to Use AI to Analyse Rugby Set Pieces
Set pieces are the most patterned part of rugby, which makes them the most analysable. Here is how AI sharpens your lineout, scrum, and restart battle.
How to Automate Rugby Social Media With AI
Filming, clipping, branding, posting everywhere: all doable, all hours you do not have. Here is how AI takes the ceiling off a rugby club's social media.
How to Use AI for Rugby Player Development
Team analysis is the easy part. Here is how AI helps you develop players individually, each with their own data, their own plan, and a clear next step.
How Queensland Rugby Backs Every Club
Queensland Rugby Union put the same analysis behind every club in the state, from GPS schools to grassroots and age group teams. Here is how it works.
Best AI Rugby Analysis Tools
AI is becoming essential to rugby analysis. Here are the platforms that genuinely use it to save you time, and the one that fits a rugby team best.
Best Free Rugby Analysis Tools
Free rugby analysis is possible, but most options cost you in hours instead of pounds. Here are the genuinely free tools, and the near-free way to skip the grind.
Best Tools to Level Up Your Rugby Team
The right tools turn a coaching idea into weekly habits. Here is the full stack to level up a rugby team, on the pitch, in the gym, and online.
Best Hudl Alternatives for Rugby
Hudl is the big name, but it is not rugby-first and it is not cheap. Here are the best alternatives for rugby teams, and who each one actually suits.
Best Veo Alternatives for Rugby
Veo made filming easy, but it is light on real rugby analysis. Here are the best alternatives, including one that works with the Veo footage you already have.
How AI Is Changing Rugby Game Analysis
It is obvious now that AI is reshaping every sector on earth. Sport is no exception, and rugby certainly isn’t. From the way clubs plan training to how fans discover highlights, machine learning is already altering…
Automated Highlights: AI for Rugby Media
Everyone knows how engaging highlights are, but there are big problems in how they are used today. At the top end of the game, rugby often lags behind other sports in how contextualised the clipping is, which leaves…
AI in Rugby: Complete Guide
Rugby is catching up. In the big US sports and global football, AI is already baked into how teams plan, train, scout, and even tell stories to fans. The NFL uses computer vision and predictive models to enrich…
Best Video Cameras for Rugby Analysis
If you film rugby every week, you’ve probably learned this the long way. The camera matters, but not as much as what you do with the footage. The right setup is the one that gets you clear angles, consistent capture,…
Free vs Paid Rugby Analysis Software
If you are hoping for a totally free rugby analysis platform that will genuinely move the needle, you will be disappointed. There is no great fully free option that will change match prep or player development on its…
How AI is Revolutionizing Rugby Analysis
Rugby is entering a new phase. In the past, analysts spent hours tagging, exporting, and building decks before coaches could act. AI collapses that timeline. It turns raw video and data into answers, then delivers…
Rugby Game Analysis Software for Broadcasters
Rugby often lags behind other sports when it comes to turning on-field action into compelling media and fan engagement. The drama is there. The collisions, the craft, the tactics that evolve across 80 minutes are all…
How Coaches Use Data for Smarter Gameplans
You must never underestimate a gameplan. Rugby is not chess, yet there are thousands of variables swirling through every match that shape the likelihood of each team winning. A side with better players, facilities,…
Rugby Parents: How to Support Your Child
Rugby is more than just a game—it’s a journey of development, discipline, and teamwork. As a parent, you play a critical role in supporting your child’s progress, whether they dream of playing professionally or just…
How to Build a Rugby Highlights CV
This is a different blog than normal. It is written for the ambitious player who wants genuine attention from coaches, scouts, and decision makers.
Hudl vs Veo vs Framesports for Rugby Teams
Choosing rugby video analysis software is no longer just a camera or a coding decision. It is a workflow decision that affects coaching time, player engagement, and the quality of tactical decisions. Here is a clear,…
Our Unique Approach: Human-First, AI-Enhanced
We often get asked if we use AI to label our data. Short answer: no. At Framesports, every single data point is captured by a real person. Our analysts watch your footage and manually tag every event - AI doesn't…
Moneyball for Rugby: Data-Driven Pathways
Everyone has watched Moneyball , the classic sports data film that probably nudged half the industry into analytics. It is brilliant because it shows how often organisations solve the wrong problem. Sport is full of…
Monthly Product Update: March 2026
March was a big month at Framesports. Here's a summary of some of the features we released:
Rugby Analytics: Key Metrics That Matter
Every coach knows the staples. Kick meters, 22m entry conversion rate, carry dominance, tackle dominance, ruck speed, set piece efficiency, exit success, penalty count, and territory gains. These will always matter…
Rugby Analysis for Schools and Academies
If rugby wants a brighter future, schools and academies are where it begins. This is where habits form, confidence grows, and small improvements compound into lifelong advantages. Data matters here more than anywhere…
Rugby Player Tracking: GPS vs Computer Vision
GPS arrived in elite sport in the early 2000s and changed how coaches understood training and performance. At first, only the best players in a team wore a unit. Then the whole starting XV. Soon every professional…
Rugby Coaching Software: Essential Features
If you coach rugby today, you probably use a mix of video, spreadsheets, and messaging apps. The goal of modern coaching software is simple. Pull everything into one workflow that gets insight to players fast and…
Rugby Video Analysis: Beginner’s Guide
If you’re just starting with rugby video analysis, here’s the truth most coaches eventually learn the hard way. You don’t need more bells and whistles. You need clarity. The point of analysis is to get to better…
Sports Analysis Tools Every Coach Needs
Every coach already owns the most important tool in sport: a clear idea of how they want their team to play. The right toolkit turns that idea into daily habits, faster learning, and better results. Here’s a…
Top 10 Rugby Analysis Software Platforms
Rugby is a fast-paced, physically demanding sport where every decision on the field matters. With the rise of sports analysis technology, coaches, analysts, and players can now access powerful tools that break down…
WhatsApp for Rugby Player Engagement
Every rugby team today seems to use a mix of different tools. There’s one for availability, another for sharing scorelines, a separate app for communication, and maybe a GPS or video tool for the higher-level sides.…
We Only Analyse Rugby Games
We often get asked: do you analyse sports other than rugby too?
Zimbabwe Rugby's Historic World Cup Story
Zimbabwe Rugby have qualified for the Rugby World Cup for the first time in 34 years. Everyone at Framesports was honoured to have played a supporting role. Here's how we helped make it possible.