Blog
What’s happening at Framesports.
Stay informed with product updates, company news, and insights from the Framesports team.
Featured
Do You Need an Analyst, or Just the Analysis?
Clubs reach for a person when what they want is an output. The two cost different amounts, fail in different ways, and suit different clubs. Here is how to tell which one you are actually buying.
What Good Looks Like: Benchmarks for an Amateur Team
An average tells you where the middle is. A benchmark tells you whether you are any good. We collected the full spread for the numbers coaches actually track, so you can place your own team rather than compare it to a mean.
Your First Week With Rugby Analysis Software: What to Test
A demo shows you the best case. Your first week should be spent hunting for the worst one. Seven things to test before you commit a season to a platform, in the order that will save you the most time.
How to Become a Rugby Performance Analyst
There is no single route in, the qualifications matter less than people think, and the first job is far harder to get than the second. An honest guide to breaking into rugby analysis.
What Winning Teams Do Differently
We ranked every metric we collect by how reliably it tells you who won. Territory and what you do with it separate teams sharply. Almost everything else barely separates them at all, and one popular number runs backwards.
Sportscode Alternatives for Rugby
Sportscode is the analyst's tool, and that is exactly the problem for a club without an analyst. Here are the alternatives worth a look for rugby teams, and who each one actually suits.
The Cheapest Way to Get Rugby Analysis Done
Not a list of free tools. The minimum a club has to spend, in money and in hours, to get analysis that actually changes a Tuesday session, and the false economies that cost more than they save.
Forwards or Backs: Who Actually Does More?
The oldest argument in the changing room, settled across millions of recorded involvements: the volume is a dead heat, the jobs are nothing alike, and the busiest shirt belongs to neither camp.
The Team That Tackles More Usually Loses
The tackle count gets read out like a medal. Across thousands of matches it is closer to a warning light: the quietest defences win almost two matches in three, the busiest just over two in five.
What to Look For in Rugby Analysis Software: A Buyer's Checklist
Seven questions that separate software a club will still be using in April from software that quietly lapses by October - written to be taken into a committee meeting.
How Many Points Is a Trip to the 22 Worth?
Territory has a price. Across tens of thousands of visits to the opposition 22, each one is worth between two and three points - and more than half produce nothing at all.
What Rugby Analysis Costs, Compared: DIY, Camera, Analyst or Done-for-You
The four routes into rugby analysis, priced side by side for a full season - including the route that is paid in volunteer hours instead of money.
Who Does the Dirty Work? Ruck Arrivals by Jersey
Ruck arrivals are the most common piece of work we record, and the shirts that do most of it score least. The pack clears very nearly three rucks in four, and the scrum-half almost none.
How Much Does a Rugby Analyst Cost?
Freelance match rates, season retainers, student analysts and full-time salaries - what each route to a rugby analyst costs in 2026, and the hidden lines that never make the quote.
How Long Does a Rugby Match Take, First Whistle to Last?
Eighty minutes on paper. We measured thousands of matches from first recorded event to last: plan for about an hour and a half, and one match in eight runs past a hundred minutes.
Is Video Analysis Worth It for an Amateur Rugby Club?
An honest answer to the question every committee asks, including the three situations where the money is wasted and the smallest version that pays for itself.
Getting Players to Review Their Own Clips
Players who watch their own moments improve faster and stay longer. The habit takes delivery to where the squad already is, clips under a minute, and one question per clip.
The Stats That Lie to You
Possession, momentum, the dominant hit, the tackle count: four numbers that sound decisive and mislead almost everyone. What our data says each one is really measuring.
Using Clips in Selection Conversations
Selection is the hardest conversation in amateur rugby, and most of it runs on memory. How a handful of clips changes the dropped-player chat, the contested shirt and the coaches' meeting.
Most Match Footage Is Never Watched
Clubs have never filmed more rugby, and most of it is never opened. The problem is not discipline. It is that a two-hour file is the wrong unit for a volunteer coach's week.
How Highlight Reels and Rugby CVs Work on Framesports
A reference for what the reel and CV tools actually do, which events they pull from, and what you can control. If you want the advice on what makes a good reel, we wrote that separately.
Rugby Analysis for Governing Bodies and Unions
A union does not have the same problem a club has. It has the problem of every club at once, and no view across any of them. Here is what analysis looks like when it is bought at that level.
What Your First Three Games Will Tell You (and What They Won't)
Round one is close. Three games in, you will have a pile of numbers and a strong urge to draw conclusions from them. We checked which of those early numbers actually hold for the rest of the season, and which ones are noise.
Rugby Analysis for Universities and Colleges
University rugby has a problem no club has: the whole squad turns over every three years, and half of it arrives in September never having been coached with video. That changes what analysis is for.
How to Pitch Video Analysis to Your Club Committee
The coach is nearly always convinced before the committee is. Here is the version of the argument that gets approved, written for the people who will actually be in the room.
Attack or Defence: Which Wins More Games?
Every coach has a preference, and most of us pick attack. We split thousands of matches by how well each side attacked and how well they defended, and compared the two against the result. Defence wins, and it is not close.
The Real Cost of DIY Rugby Video Analysis
The camera is the cheap part. Most clubs who film their own rugby underestimate the cost by an order of magnitude, because the expensive line never appears on an invoice.
How Player Development Plans Work
Every player gets a plan built from their own match data: one skill to work on, a reason it was chosen, measurable goals, and drills to do about it. It rebuilds itself every week, and nobody has to write it.
How Presentations Work on FrameSports
The clipping and playlisting tool coaches use most and find last. Pull clips straight from a tagged match, draw on them, add real stats, record yourself talking over the lot, and send it to the squad.
Do Teams Fade? What the Second Half Looks Like in the Data
Every coach believes matches are won in the last twenty minutes by the team that is still standing. We split thousands of matches at half time and compared the halves. The fade is real, and it is far smaller than the folklore.
The Bench: What Jerseys 16 to 23 Contribute
We looked at every player wearing 16 to 23 across thousands of matches. They account for about a seventh of everything a team does, and at amateur level they are on the pitch far earlier than anyone plans for.
How Many Phases Is a Typical Rugby Attack?
Coaches build for multi-phase rugby. We collected tens of thousands of attacking sequences from every variety of rugby and counted the phases. The typical attack is over long before the plan gets going.
Who Wins the Collision?
We collected hundreds of thousands of carries and hundreds of thousands of tackles from every variety of rugby, each recorded with who won the contact. The ball carrier wins far more often than anyone admits, and the exceptions decide matches.
The Scrum vs the Lineout: Which Set Piece Can You Trust?
We collected tens of thousands of scrums and lineouts from every variety of rugby. One of them hands the ball back nine times out of ten. The other is far less loyal, and it is not the one coaches worry about.
Is Momentum Real? What Scoring Runs Actually Look Like in the Data
We examined tens of thousands of consecutive tries from every variety of rugby to test rugby's favourite story. Scoring runs happen exactly as often as shuffling the scores at random predicts.
What Is a Good Tackle Completion Rate in Amateur Rugby?
Professional teams talk about ninety per cent. Across thousands of matches from every variety of rugby, the real amateur benchmark is lower, and the link to winning is the steepest we have found.
The Five-Man Lineout: Does Throwing Short Actually Pay?
More than thirty-five thousand lineouts from every variety of rugby, sorted by how many players stood in the line. The shortened lineout is everyone's favourite, and the numbers gently disagree.
Trailing at Half Time: How Often Do Comebacks Really Happen?
We rebuilt the half-time score in thousands of matches from every variety of rugby. About one trailing team in six completes the turnaround, and one number changes everything.
When Do Tries Actually Happen?
We put tens of thousands of tries on a clock, from every variety of rugby. The final ten minutes really is the busiest window, but not by as much as the cliche says.
Score the First Try, Win the Match? What the Data Says
We checked thousands of matches from every variety of rugby to see how often the team that strikes first goes on to win. The answer: usually, but not nearly always.
The Anatomy of an Average Rugby Match
Nearly seven hundred data points per match, across thousands of matches from every variety of rugby. Here is everything that happens in a typical game, in one place.
What Amateur Clubs Can Steal From Professional Analysis
Professional rugby is richer than your club by a lot. But most of what makes a pro analysis set-up work is not the budget, it is a handful of habits, and habits are free.
Does Winning the Breakdown Win the Game?
Coaches say matches are won at the breakdown. We tested it, comparing each team's ruck work to whether they actually won, across thousands of matches.
Handling Errors: How Many Knock-Ons Decide a Match?
The knock-on is the least glamorous stat in rugby and one of the most costly. We measured how often teams give the ball back through their own hands.
The Myth of Possession: Does Having the Ball Actually Win Games?
Possession is the number everyone quotes at half-time. We took the matches where we analysed both teams and asked whether the side with more of the ball actually wins.
The Breakdown: How Quick Is "Quick Ball" Really?
"Quick ball" is the most demanded thing at training, but nobody puts a number on it. We timed hundreds of thousands of breakdowns to find out how fast the ball really comes back.
What Indiscipline Actually Costs You
Penalties hand over territory, points and momentum, but where do they really come from? We collected the penalties teams give away, from amateurs to professionals across the men's and women's game.
How Many Passes Does a Try Actually Take?
We collected over 13,000 tries, from amateurs to professionals across the men's and women's game, and counted the passes in the move that scored each one. The typical try is far shorter than the highlight reel suggests.
Data Won't Fix a Bad Culture (and Other Honest Truths About Rugby Analysis)
The numbers are the easy part. Here are the uncomfortable truths about what data can and cannot do for your rugby team.
Video Analysis for Referees: The Most Underused Tool in the Game
Players get filmed every week. The referee, who makes the most decisions on the pitch, almost never does. How referees and their societies can use video the way coaches have for years.
The Average Rugby Scoreline (and How Often It's a One-Score Game)
We rebuilt the scoreboard for thousands of rugby matches, grassroots to professional. The average game is far more lopsided than the tight ones on TV, yet a third still finish within one score.
How to Run a Video Session Players Actually Watch
Most rugby video sessions are too long, too negative and too late. Here is the format that gets players leaning in: keep it short, lead with praise, one theme, and make it a conversation.
Kick for the Corner or the Posts? What Grassroots Goal-Kicking Data Says
Corner or posts? We labelled every conversion and penalty at goal, grassroots to professional. Kickers are far less reliable than TV suggests, and the break-even for going to the corner is about a third.
The Best Rugby Analysis Software for Schools
A school is not a small club or a pro academy. Here is the rugby analysis software that fits a PE department's budget and hours, what to skip, and the honest checklist to run before you buy.
Which Position Actually Scores the Most Tries?
We labelled over 13,000 rugby tries, from grassroots to the professional game, by the shirt number that scored them. The wing still tops it, but forwards take a far bigger slice than you would think.
The 2026-27 Preseason Analysis Playbook: Set Up Before Round One
The clubs that get value from video all season set it up before the first whistle. A step-by-step preseason playbook for building an analysis routine that survives past September.
Where Tries Actually Come From: Set Piece, Turnover or Phase Play?
We traced nearly forty thousand tries back to the possession that produced them. Nearly two-thirds start at the set piece, the scrum try takes 12 seconds, and the turnover try takes 9.
Nacsport vs Sportscode vs Framesports: Pro Tools vs Done-For-You
Two of these are professional tagging suites that assume a skilled operator with hours to spend. One takes that work off your plate entirely. An honest comparison of cost, hours and output for rugby.
The First 20 Minutes: How Early Scores Change Amateur Match Outcomes
We tracked the scoreboard through 5,000 grassroots and school matches. The team leading at 20 minutes wins five times out of six, and the first try lands earlier than you think.
Best Rugby Analysis Software for Small Clubs on a Budget
You don't need an elite programme's toolkit to coach with video. Here is what a small club actually needs, what it costs at each budget level, and what you can safely skip.
How Long Is a Rugby Ball Actually in Play? We Measured Thousands of Matches
An 80-minute match contains about 25 minutes of actual rugby. We measured ball-in-play time across roughly 5,000 senior-level matches, and the shape of the game will change how you train.
How Much Does Rugby Video Analysis Actually Cost in 2026?
Camera, software, subscriptions, and the cost nobody budgets for: hours. Here is what each route into rugby analysis really costs a club in 2026, laid out honestly.
How to Use AI to Win More Rugby Games
AI will not win games on its own, but used well it builds a real edge. Here is how to turn match data, sharper decisions, and player development into wins.
How the Chicago Hounds Recruit Smarter
The Chicago Hounds went from Major League Rugby newcomers to top of the table fast. Here is how data-driven recruitment, and a custom league-wide dashboard, helped.
Rugby Statistics: What the Numbers Show
Framesports has analysed millions of events across thousands of rugby matches. Here are the real numbers behind tackling, kicking, set piece, and scoring.
How to Get Sponsors for a Rugby Club
Sponsorship is not about begging local firms for a logo on a shirt. It is selling attention you can prove. Here is how a rugby club actually wins sponsors.
How to Use AI to Scout Rugby Opposition
Good scouting wins games before kickoff. Here is how AI helps you find an opponent's patterns, predict their plan, and build the training to beat it.
How to Make Rugby Clips That Go Viral
A good 20-second clip does more for a club than a month of written posts. Here is how to film, cut, and brand rugby clips that actually travel.
Why 22 Entries Matter Less Than You Think
Coaches obsess over getting into the 22, but in our data 43% of entries produce nothing. Where tries really come from, and why it argues for braver rugby.
How Paarl Boys' High Sharpens Feedback
Paarl Boys' High is one of South Africa's great rugby schools. Here is how review and preview analysis sharpened the feedback they give their players.
The Real Tackle and Collision Numbers
Across thousands of matches, tackle completion sits at 80.7% and only 14% of tackles are dominant. Here is what the collision battle in rugby actually looks like.
How to Grow Your Rugby Club on Social Media
Most club accounts are feast or famine. Growth comes from consistency and a clear identity, not one viral fluke. Here is how to build a following that lasts.
How Far Rugby Teams Actually Kick
We measured tens of thousands of kicks. The average is shorter than you think, the game is shifting fast to the contestable kick, and kicking is a smarter trade than it looks.
How to Use AI to Analyse Rugby
AI is reshaping every industry, and rugby is no exception. Here are four ways it changes rugby analysis, and how to put each one to work for your team.
How Nudgee College Wins Back Its Time
Nudgee College is one of Australia's great rugby schools. Here is how Framesports helped its First XV get better results while spending less time on analysis.
Rugby Set-Piece Success Rates
What are the real lineout, scrum and restart success rates in rugby? We counted across thousands of matches, and worked out where improving them actually pays off.
How Burton RFC Recruits and Keeps Players
Burton RFC is one of England's oldest rugby clubs. Here is how analysis and content are helping it recruit and keep players for the long haul.
How to Turn Rugby Stats Into Social Content
Every match throws off numbers that make great posts, and most clubs bin them. Here is how to turn rugby stats into branded content that grows your club.
How to Use AI to Analyse Rugby Set Pieces
Set pieces are the most patterned part of rugby, which makes them the most analysable. Here is how AI sharpens your lineout, scrum, and restart battle.
How to Automate Rugby Social Media With AI
Filming, clipping, branding, posting everywhere: all doable, all hours you do not have. Here is how AI takes the ceiling off a rugby club's social media.
How to Use AI for Rugby Player Development
Team analysis is the easy part. Here is how AI helps you develop players individually, each with their own data, their own plan, and a clear next step.
How Queensland Rugby Backs Every Club
Queensland Rugby Union put the same analysis behind every club in the state, from GPS schools to grassroots and age group teams. Here is how it works.
Best AI Rugby Analysis Tools
AI is becoming essential to rugby analysis. Here are the platforms that genuinely use it to save you time, and the one that fits a rugby team best.
Best Free Rugby Analysis Tools
Free rugby analysis is possible, but most options cost you in hours instead of pounds. Here are the genuinely free tools, and the near-free way to skip the grind.
Best Tools to Level Up Your Rugby Team
The right tools turn a coaching idea into weekly habits. Here is the full stack to level up a rugby team, on the pitch, in the gym, and online.
Best Hudl Alternatives for Rugby
Hudl is the big name, but it is not rugby-first and it is not cheap. Here are the best alternatives for rugby teams, and who each one actually suits.
Best Veo Alternatives for Rugby
Veo made filming easy, but it is light on real rugby analysis. Here are the best alternatives, including one that works with the Veo footage you already have.
How AI Is Changing Rugby Game Analysis
It is obvious now that AI is reshaping every sector on earth. Sport is no exception, and rugby certainly isn’t. From the way clubs plan training to how fans discover highlights, machine learning is already altering…
Automated Highlights: AI for Rugby Media
Everyone knows how engaging highlights are, but there are big problems in how they are used today. At the top end of the game, rugby often lags behind other sports in how contextualised the clipping is, which leaves…
AI in Rugby: Complete Guide
Rugby is catching up. In the big US sports and global football, AI is already baked into how teams plan, train, scout, and even tell stories to fans. The NFL uses computer vision and predictive models to enrich…
Best Video Cameras for Rugby Analysis
If you film rugby every week, you’ve probably learned this the long way. The camera matters, but not as much as what you do with the footage. The right setup is the one that gets you clear angles, consistent capture,…
Free vs Paid Rugby Analysis Software
If you are hoping for a totally free rugby analysis platform that will genuinely move the needle, you will be disappointed. There is no great fully free option that will change match prep or player development on its…
How AI is Revolutionizing Rugby Analysis
Rugby is entering a new phase. In the past, analysts spent hours tagging, exporting, and building decks before coaches could act. AI collapses that timeline. It turns raw video and data into answers, then delivers…
Rugby Game Analysis Software for Broadcasters
Rugby often lags behind other sports when it comes to turning on-field action into compelling media and fan engagement. The drama is there. The collisions, the craft, the tactics that evolve across 80 minutes are all…
How Coaches Use Data for Smarter Gameplans
You must never underestimate a gameplan. Rugby is not chess, yet there are thousands of variables swirling through every match that shape the likelihood of each team winning. A side with better players, facilities,…
Rugby Parents: How to Support Your Child
Rugby is more than just a game—it’s a journey of development, discipline, and teamwork. As a parent, you play a critical role in supporting your child’s progress, whether they dream of playing professionally or just…
How to Build a Rugby Highlights CV
This is a different blog than normal. It is written for the ambitious player who wants genuine attention from coaches, scouts, and decision makers.
Hudl vs Veo vs Framesports for Rugby Teams
Choosing rugby video analysis software is no longer just a camera or a coding decision. It is a workflow decision that affects coaching time, player engagement, and the quality of tactical decisions. Here is a clear,…
Our Unique Approach: Human-First, AI-Enhanced
We often get asked if we use AI to label our data. Short answer: no. At Framesports, every single data point is captured by a real person. Our analysts watch your footage and manually tag every event - AI doesn't…
Moneyball for Rugby: Data-Driven Pathways
Everyone has watched Moneyball , the classic sports data film that probably nudged half the industry into analytics. It is brilliant because it shows how often organisations solve the wrong problem. Sport is full of…
Monthly Product Update: March 2026
March was a big month at Framesports. Here's a summary of some of the features we released:
Rugby Analytics: Key Metrics That Matter
Every coach knows the staples. Kick meters, 22m entry conversion rate, carry dominance, tackle dominance, ruck speed, set piece efficiency, exit success, penalty count, and territory gains. These will always matter…
Rugby Analysis for Schools and Academies
If rugby wants a brighter future, schools and academies are where it begins. This is where habits form, confidence grows, and small improvements compound into lifelong advantages. Data matters here more than anywhere…
Rugby Player Tracking: GPS vs Computer Vision
GPS arrived in elite sport in the early 2000s and changed how coaches understood training and performance. At first, only the best players in a team wore a unit. Then the whole starting XV. Soon every professional…
Rugby Coaching Software: Essential Features
If you coach rugby today, you probably use a mix of video, spreadsheets, and messaging apps. The goal of modern coaching software is simple. Pull everything into one workflow that gets insight to players fast and…
Rugby Video Analysis: Beginner’s Guide
If you’re just starting with rugby video analysis, here’s the truth most coaches eventually learn the hard way. You don’t need more bells and whistles. You need clarity. The point of analysis is to get to better…
Sports Analysis Tools Every Coach Needs
Every coach already owns the most important tool in sport: a clear idea of how they want their team to play. The right toolkit turns that idea into daily habits, faster learning, and better results. Here’s a…
Top 10 Rugby Analysis Software Platforms
Rugby is a fast-paced, physically demanding sport where every decision on the field matters. With the rise of sports analysis technology, coaches, analysts, and players can now access powerful tools that break down…
WhatsApp for Rugby Player Engagement
Every rugby team today seems to use a mix of different tools. There’s one for availability, another for sharing scorelines, a separate app for communication, and maybe a GPS or video tool for the higher-level sides.…
We Only Analyse Rugby Games
We often get asked: do you analyse sports other than rugby too?
Zimbabwe Rugby's Historic World Cup Story
Zimbabwe Rugby have qualified for the Rugby World Cup for the first time in 34 years. Everyone at Framesports was honoured to have played a supporting role. Here's how we helped make it possible.