Ask what rugby video analysis costs and you will get answers from “free” to “five figures a season”, and both are technically true. The honest answer is that the price depends on which of three routes you take, and that the biggest line item is usually the one nobody writes down: somebody’s hours. Here is the full cost stack for 2026, route by route, so you can budget with clear eyes.
The three costs every route has
Whatever you choose, you are paying for three things. Capture: a camera, a phone, or a filming rig, plus someone to operate it or a mount so nobody has to. Analysis: turning two hours of footage into events, clips, and numbers a coach can use. Time: uploading, tagging, clipping, and sharing. The routes below mostly differ in how much of the second and third you do yourself.
Route one: do it yourself for almost nothing
A phone on a tripod, a free video player, and a spreadsheet will genuinely get you started, and we wrote a full guide to the best free rugby analysis tools if that is your budget. The cash cost is close to zero. The real cost is time: filming, transferring files, scrubbing through footage, and hand-tagging even a basic set of events takes four to eight hours per match if you want output a squad can use. Do that for a 20-match season and you have spent well over a hundred hours of a volunteer’s life. DIY is not free, it is just paid in a currency that runs out faster than money. Our piece on free vs paid rugby analysis software goes deeper on where that trade stops making sense.
Route two: buy a camera system
The camera-subscription route, led by Veo, bundles capture into a neat package: a fixed AI camera films the match and uploads it for you. Budget around £1,000 up front for the hardware and roughly £700 to £1,100 a year for the subscription, depending on tier (published prices move around, so check the current pricing page before you commit). What you get for that is excellent: reliable footage with no camera operator. What you do not get is analysis. Tagging events, cutting clips, and producing stats is still your job, on top of the subscription. For a club that mainly wants footage, that can be the right buy. For a club that wants answers, it is half the stack. We compared the workflows properly in Hudl vs Veo vs Framesports.
Route three: pay for the analysis itself
The third route is paying for the finished product: every event tagged, every clip cut, stats ready, footage included in the workflow. This is where Framesports sits. Our pricing is a club subscription, £62 a month for Basic or £162 for Pro (half price in your first month, pauseable in the off-season), plus pay-as-you-go credits per match, which works out at around £47 for full data collection on your team for a standard upload, less with the welcome discount on your first credits, and roughly double if you want both teams’ data. There is no camera to buy, because it works with whatever footage you have, phone included. The hours cost drops to almost nothing: upload the match and the tagging, clipping and stats come back done.
The comparison that actually matters: cost per analysed match
Spread over a 20-match season, the routes look like this. DIY: near-zero cash, 80 to 160 hours of somebody’s time. Camera system: £1,700 or more in year one, and the analysis hours still on top. Done-for-you: roughly £1,600 to £2,700 a season all-in at our prices, with the hours handed back. If your club has a willing analyst with real time, DIY is defensible. If you already own a camera you love, adding analysis on top of it works too, and plenty of our clubs upload Veo footage straight to us. But if you are costing this honestly, put a number on the volunteer hours before you decide anything.
What to budget in 2026
For a typical club that wants proper analysis without a staff analyst: £1,500 to £3,000 for the season, whichever mix of camera and software you land on. Under that, expect to pay the difference in hours. Well over that, you are buying elite-programme tooling you may not need, which is a topic we cover in the top 10 rugby analysis platforms. Prices quoted here are the published figures at the time of writing; treat them as a planning guide, not a quote, and check each provider’s current pricing before you sign.
