The short answer
We often get asked: do you analyse sports other than rugby too?
The answer: No. We only analyse rugby games.
Why we focus only on rugby
From day one, FrameSports has focused 100% of its effort analysing only rugby games—nothing else. That means everything we build is tailored specifically to rugby clubs. Our tools, workflows, and stats are optimised down to the detail. The result? An infographic that shows exactly what coaches care about, and nothing they don’t.
Yes, we’ve thought about branching out—football, NFL, you name it. And maybe we will one day. But right now? Rugby is the sport we know best. It’s where we’re having the biggest impact.
What that focus delivers
We deliver highly detailed stats, down to the individual level. Coaches use them to shape training sessions. Players use them to improve. Clubs use them to share highlights and recruit talent. We’ve even helped teams fine-tune game plans and win leagues.
Rugby is a small, tight-knit community with international reach. That’s where we thrive. And it helps that one of our co-founders is a semi-pro rugby player himself.
Why we don’t just copy analysis into other sports
Could we analyse other sports? Maybe. But most people underestimate how deep that would go. You don’t just copy and paste analysis into another sport. You need years of lived experience. You need to know what matters to a coach at halftime, or what a player sees when reviewing film. Then you spend months building the right product, testing with clubs, iterating again and again.
And besides, rugby isn’t going anywhere. It’s been around for over 200 years, and it’ll be played for 200 more. That’s more than enough runway for us.
We believe 100% focus on one thing is always better than 10% focus on ten things.
So no—we don’t analyse other sports.
We do rugby. Really, really well.
Frequently asked questions
What type of data and analytics does Framesports provide?
We collect hyper-granular data, both at the individual player level and team level, covering events like tackles, carries, kicks, breakdowns, and set-piece outcomes. This information powers our algorithms, delivering actionable insights to save you time and feed directly into the outputs you can actually use.
How does Framesports collect data?
Our proprietary labelling platform enables our trained analysts to tag your video footage with precision. From there, our machine-learning algorithms process that data in different ways, turning raw events into outputs your team actually use. This human-in-the-loop approach ensures delivery of accurate, actionable performance data.
Is Framesports suitable for all levels of rugby?
Yes, our platform is designed to be accessible to all levels of rugby, from grassroots clubs to professional teams. We believe elite-level analysis shouldn’t be limited to top-tier organisations, which is why we’ve created scalable solutions that can be tailored to different budgets and requirements. Our goal is to democratise high-quality sports data.
How secure is our team’s data on your platform?
Data security is a top priority at Framesports. We implement industry-standard encryption and security protocols to protect all data stored on our platform. Access controls ensure that only authorised team members can view your analytics and footage. Our systems are regularly audited and updated to maintain the highest levels of data protection and privacy compliance.
What support and training do you provide for new users?
We offer comprehensive onboarding support for all new clients, including personalised setup assistance.
