Framesports

What we do

More Wins. More Sponsors. Better Players.
Less Work.

Rugby performance graphs showing set piece success rate, points per 22 meter entry, tackle success, and dominant carry rate

Limitless data

Granular. Rapid. Reliable.

We turn video footage into clear, understandable insights. Each individual player action is tagged and presented through simple, powerful visuals, letting you instantly answer the questions that matter.

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Team analysis showing areas needing focus like scrum, restart, and lineout success rates

Instantly understandable

Let us do the heavy lifting

Generate training plans, tactics, and player feedback from your match data. Think of us as your assistant coach that never sleeps, giving you more time to focus on the stuff that actually matters.

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Phones showing best skills, automated WhatsApp feedback, and work-ons for player engagement

Player engagement

Better Players. Less Work.

Our WhatsApp integration provides players with automated clips and tailored feedback immediately after each game finishes, as well as automated individual development programmes.

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Instant results

Set up in seconds

Our video integrations pull your footage and team sheets - no uploads, no hassle. Our WhatsApp integration notifies you and your players the moment something needs attention.

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Social media graphic showing match carries leaderboard with rugby team celebrating

Automated social media

Attract sponsors and fans

Receive automated, sponsor-branded highlight videos, graphics, and match reports to engage your community, attract sponsors, and grow your team's visibility every week.

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How it works

Get started in minutes.

Get started

Instantly link your video and team sheet sources

Framesports syncs seamlessly with almost any video and team sheet source, so you don't need to manually upload anything.

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Player attack data table showing carries, offloads, ruck arrivals and more

Rapid speed

We label your video footage

We collect hyper granular data on teams and individual players from your video footage, used to power our platform.

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Player receiving WhatsApp notification on phone

WhatsApp integration

You get notified

Automatically get notified the second your footage finishes processing through our WhatsApp integration.

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Laptop showing detailed player analysis Phone showing player stats Phone showing match highlights iPad showing club dashboard

Effortless results

More Wins. More Sponsors. Better Players.

Sponsors get automated branded social media content. Players access personalised development programs. Coaches get an assistant that never sleeps.

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Trusted globally

Powering Every Level of Rugby.

Trent Machong, Queensland Rugby Union

Their service has been seamless, professional, and a genuine asset to how we support our clubs and players.

Trent Machong

Queensland Rugby Union

Sean Erasmus, Paarl Boys’ High, Head Coach

Framesports has really helped us in our approach towards feedback to players with review and preview analysis.

Sean Erasmus

Paarl Boys’ High, Head Coach

Steffan Bennett, Scarlets Rugby, Lead Analyst

This is exactly what rugby has been crying out for. It’s going to save a serious amount of time while driving smarter decisions.

Steffan Bennett

Scarlets Rugby, Lead Analyst

Corey Braithwaite, Nudgee College Rugby, First XV Coach

It’s helped us get better results while also helping cut down the time we spend on video analysis.

Corey Braithwaite

Nudgee College Rugby, First XV Coach

Will Magie, Chicago Hounds, General Manager

We were blown away… It allowed us to make recruitment decisions for the first team squad.

Will Magie

Chicago Hounds, General Manager

Takunda Chifokoyo, Zimbabwe Rugby, General Manager

The quality is absolutely world-class, and we’re confident Framesports will be crucial as we build towards the Rugby World Cup.

Takunda Chifokoyo

Zimbabwe Rugby, General Manager

Harry Titley, Burton RFC, Head Coach

There’s no doubt this will support player recruitment and retainment moving forward.

Harry Titley

Burton RFC, Head Coach

Get your time back in rugby and start using Framesports today.

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Data collection

Every event, every player, captured.

We capture every individual player and team-specific event from match footage with hyper-granular accuracy, at speeds and costs unmatched anywhere in rugby. This foundational data powers every tool across the Framesports platform.

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Framesports event table on a laptop, listing every player and their carries, rucks, passes and kicks from a match

Team sheet and video upload integrations

Footage and player names flow in automatically.

Match footage and team sheets flow into Framesports automatically through our integrations with Veo, Hudl, Rugby Xplorer, YouTube, and more. No manual uploads, no extra admin, just faster turnaround for every user.

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Framesports Automatic Uploads screen on a laptop, showing connected video and team-sheet sources with filter rules

Match analysis suite

Every angle of every match.

A complete per-match analysis platform with hyper-granular player data, intuitive filtering, opposition analysis tools, and automated match infographics. Every event, every player, every angle covered in one elite-grade interface.

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Framesports match momentum dashboard on a laptop, showing how the game flowed across collisions, territory and set pieces with key moments

Multi-match trends and analysis suite

See the season, not just the game.

Powerful AI-driven trends and analytics across teams, players, clubs, referees, and every other dimension that matters. Analyse opposition tendencies, monitor player load and injury risk, and uncover insights no single match could reveal.

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Bond University coach dashboard on a laptop, showing season-wide trends across set piece, points per 22 entry, tackle success and recent sessions

Player development suite

A development engine for every player.

A full development engine for every player on your roster. Automated individual development programmes, personalised training drills, matchday goal suggestions, playing-level potential analysis, and a continuously updated rugby CV.

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Framesports player development screen on a laptop, showing a playing-style radar and a personalised "how to level up" plan

WhatsApp engagement suite

Insights where your players already are.

Deliver every player, coach, and referee their personalised insights directly through WhatsApp. Post-match clips, development programmes, and performance feedback land where your users already live.

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Three phones showing Framesports best-skills, a WhatsApp match clip message, and work-ons delivered to a player

Coach development suite

Tools that make every coach better.

Equip every coach with a suite of AI-enhanced coaching tools and tactical insights. Streamlined workflows, continuous learning, and intuitive analysis built for coaches at every level.

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Framesports coach development insights on a phone, listing strongest skills, areas for growth and an AI executive summary

Referee development suite

Sharper officials, season after season.

Streamline referee development with intuitive performance analysis and decision review tools. Continuous feedback delivered through Framesports or WhatsApp keeps your officials sharper, season after season.

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QRU Referees dashboard on a laptop, showing matches officiated, teams, players and events tracked alongside recent matches

Social media, fan engagement and sponsor suite

Content and commercial value, automatically.

Automated highlight reels, social-ready content, and sponsor-integrated graphics produced after every match. Grow your fan base, drive engagement, and unlock new commercial value with zero extra workload.

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Grid of Framesports auto-generated rugby highlight clips, each showing large social view counts

Presentation, playlist and clipping suite

Clips and presentations in a fraction of the time.

Build powerful clips, playlists, and team meeting presentations in a fraction of the time. Auto-clip by player, event, or filter, and share with players and staff in one click.

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Framesports presentation builder on a laptop, showing a sidebar of saved clips and an annotated match video marked up for a team meeting

Pathway, talent ID and competition intelligence suite

The whole game, from grassroots to elite.

The complete system-wide view for governing bodies and regions. Track pathway development, identify emerging talent, monitor player welfare and injury patterns across every competition, and understand exactly how the game is evolving from grassroots to elite.

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Framesports system-wide players database on a laptop, ranking players across teams with per-stat percentiles and an MVP rating breakdown

API and broadcast integrations

Build anything on Framesports data.

Unlimited API access to power broadcast graphics, fan engagement experiences, and custom applications. Plug Framesports data into your existing broadcast and digital platforms, or build something entirely new on top of it.

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api.framesports.ai
GET /api/v1/fixtures/8821/events

{
  "data": [
    {
      "type": "event",
      "minute": 31,
      "name": "Try",
      "player": 14,
      "team": "home"
    },
    {
      "type": "event",
      "minute": 33,
      "name": "Conversion",
      "player": 10,
      "team": "home"
    }
  ]
}