What we do

More Wins. More Sponsors. Better Players.
Less Work.

Rugby performance graphs showing set piece success rate, points per 22 meter entry, tackle success, and dominant carry rate

Limitless data

Granular. Rapid. Reliable.

We turn video footage into clear, understandable insights. Each individual player action is tagged and presented through simple, powerful visuals, letting you instantly answer the questions that matter.

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Team analysis showing areas needing focus like scrum, restart, and lineout success rates

Instantly understandable

Let us do the heavy lifting

Generate training plans, tactics, and player feedback from your match data. Think of us as your assistant coach that never sleeps, giving you more time to focus on the stuff that actually matters.

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Phones showing best skills, automated WhatsApp feedback, and work-ons for player engagement

Player engagement

Better Players. Less Work.

Our WhatsApp integration provides players with automated clips and tailored feedback immediately after each game finishes, as well as automated individual development programmes.

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Instant results

Set up in seconds

Our video integrations pull your footage and team sheets - no uploads, no hassle. Our WhatsApp integration notifies you and your players the moment something needs attention.

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Social media graphic showing match carries leaderboard with rugby team celebrating

Automated social media

Attract sponsors and fans

Receive automated, sponsor-branded highlight videos, graphics, and match reports to engage your community, attract sponsors, and grow your team's visibility every week.

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How it works

Get started in minutes.

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Instantly link your video and team sheet sources

Framesports syncs seamlessly with almost any video and team sheet source, so you don't need to manually upload anything.

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Player attack data table showing carries, offloads, ruck arrivals and more

Rapid speed

We label your video footage

We collect hyper granular data on teams and individual players from your video footage, used to power our platform.

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Player receiving WhatsApp notification on phone

WhatsApp integration

You get notified

Automatically get notified the second your footage finishes processing through our WhatsApp integration.

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Laptop showing detailed player analysis Phone showing player stats Phone showing match highlights iPad showing club dashboard

Effortless results

More Wins. More Sponsors. Better Players.

Sponsors get automated branded social media content. Players access personalised development programs. Coaches get an assistant that never sleeps.

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Trusted globally

Powering Every Level of Rugby.

Their service has been seamless, professional, and a genuine asset to how we support our clubs and players.

Trent Machong

Queensland Rugby Union

Framesports has really helped us in our approach towards feedback to players with review and preview analysis.

Sean Erasmus

Paarl Boys’ High, Head Coach

This is exactly what rugby has been crying out for. It’s going to save a serious amount of time while driving smarter decisions.

Steffan Bennett

Scarlets Rugby, Lead Analyst

It’s helped us get better results while also helping cut down the time we spend on video analysis.

Corey Braithwaite

Nudgee College Rugby, First XV Coach

We were blown away… It allowed us to make recruitment decisions for the first team squad.

Will Magie

Chicago Hounds, General Manager

The quality is absolutely world-class, and we’re confident Framesports will be crucial as we build towards the Rugby World Cup.

Takunda Chifokoyo

Zimbabwe Rugby, General Manager

There’s no doubt this will support player recruitment and retainment moving forward.

Harry Titley

Burton RFC, Head Coach

Get your time back in rugby and start using Framesports today.

Recent blogs

More from the Framesports team.

Zimbabwe Rugby have qualified for the Rugby World Cup for the first time in 34 years. Everyone at Framesports was honoured to have played a supporting role. Here's how we helped make it possible.
Framesports Team
You must never underestimate a gameplan. Rugby is not chess, yet there are thousands of variables swirling through every match that shape the likelihood of each team winning. A side with better players, facilities,…
Framesports Team
It is obvious now that AI is reshaping every sector on earth. Sport is no exception, and rugby certainly isn’t. From the way clubs plan training to how fans discover highlights, machine learning is already altering…
Framesports Team

Questions

Frequently asked questions.

What is Framesports?

Framesports is a platform that processes your rugby match footage to save you time and drive better outcomes. We collect data and instantly turn it into outputs you actually use:

  • Understandable match analysis
  • Sponsor-branded social media content
  • Individual coaching for players
  • AI assistant coaching for coaches
Who is Framesports built for?

We work with every level of rugby, from international bodies to amateur teams, to broadcasters, coaches, analysts, social media managers, players, and teachers. All use Framesports to spend less time wrestling with footage and more time acting on it. If you have rugby footage, we can save you time and drive better outcomes.

How long does it take to get set up?

Setup takes minutes, not weeks. We seamlessly connect to wherever your current video and team sheets are stored through third-party integrations, so there is no waiting around or manually uploading footage. Once connected, your match footage and team sheets sync automatically, so your data can begin being collected from your video footage.

Can I try Framesports before signing up?

Yes. Click 'Try a demo' to explore the platform straight away, or 'Book a call' to walk through how Framesports could work for you. We'd like you to test out real footage to see how it works before making a decision, with no commitment to keep going.

What type of data and analytics does Framesports provide?

We collect hyper-granular data, both at the individual player level and team level, covering events like tackles, carries, kicks, breakdowns, and set-piece outcomes. This information powers our algorithms, delivering actionable insights to save you time and feed directly into the outputs you can actually use.

How does Framesports collect data?

Our proprietary labelling platform enables our trained analysts to tag your video footage with precision. From there, our machine-learning algorithms process that data in different ways, turning raw events into outputs your team actually use. This human-in-the-loop approach ensures delivery of accurate, actionable performance data.

Is Framesports suitable for all levels of rugby?

Yes, our platform is designed to be accessible to all levels of rugby, from grassroots clubs to professional teams. We believe elite-level analysis shouldn't be limited to top-tier organisations, which is why we've created scalable solutions that can be tailored to different budgets and requirements. Our goal is to democratise high-quality sports data. Whether you are a national union running an elite pathway or a community club fitting analysis around weekend training, packages adapt to your scale, footage volume, and budget.

How secure is our team's data on your platform?

Data security is a top priority at Framesports. We implement industry-standard encryption and security protocols to protect all data stored on our platform. Access controls ensure that only authorised team members can view your analytics and footage. Our systems are regularly audited and updated to maintain the highest levels of data protection and privacy compliance.

What support and training do you provide for new users?

Framesports is built to be highly intuitive, with minimal time needed to get completely set up. Every new user is entitled to a hands-on onboarding session with our team. After that, you have a dedicated point of contact you can reach out to for ongoing questions. You can get started within a few minutes without needing to commit any internal training time, so there is no lengthy ramp-up before you start seeing the benefits.

How does pricing work?

We have tailored pricing depending on your organisation type, from grassroots clubs to international bodies. We don't believe elite-level analysis should be locked behind a single price point, so packages scale to your needs and budget. Book a call and we'll talk through what makes sense for you.